A big chunk of your social media marketing time is spent creating the copy that you post on your Facebook status line. Crafting this copy is, as a matter of fact, one of the most important aspects of your online marketing activities.
Wouldn’t it be great if, after reading your latest blog post, people would suddenly make a beeline toward your website and click the Buy button? That scenario is probably more fantasy than fact but it is what we all aspire to, isn’t it? That is why we spend a lot of time and creative energy to come up with these posts.
I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: