Business tips for online marketing

The Vault is where we store all of our best and most helpful content. It's filled with written, audio and video content from both our own specialists as well as some of the Web's top experts.

This free content will help you unlock the full potential of your online business. Edwin Huertas is completing his Internet Business Development coaching program and will be adding new written and video content every month.

This section is a work in progress; we will notify you via our newsletter when it is ready for launch. This program is meant FOR SMALL BUSINESSES, although we're well aware that giving free access opens it up to everyone.

When we encounter small business owners we'll let them know it exists in hopes of helping them achieve their online goals. It's important to us that those intrepid entrepreneurs involved in small business make their online efforts bear fruit, and we plan do what we can to bring the most helpful guidance we can.

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Course chapters

The coaching program Edwin Huertas is putting together is broken down into sections and structured in a way that guides you from beginning to end of your Internet Business Development plan. It is meant as a "blueprint" that will allow small businesses to have the same online marketing power that large companies have -- at a fraction of the cost.


Part I – Getting Started

  1. Understanding the importance of your domain name

  2. Researching domains

  3. Technologies involved and what you'll need to know

  4. Where to get extremely low-cost help if you don't have the time

Part II – Your Online Business and Marketing Strategies

  1. A marketing questionnaire to help prepare your campaign

  2. Understanding your online marketplace

  3. Marketing channels

  4. Developing a Competitive Analysis

Part III – Budgeting

  1. Sales projections and calculating ROI (Return on Investment)

  2. Customer Lifetime Value

  3. Setting milestones

Part IV – Implementing Your Online Marketing Campaign

  1. Direct Marketing tips

  2. The “Long Sales Letter”

  3. Search Engine Optimization (SEO)

  4. Pay-Per-Click (PPC) advertising campaigns

Part V – Leveraging Social Media

  1. Marketing via social media channels

  2. Strategies and Metrics

  3. Email newsletter publishing

  4. Joint Venture and Affiliate Marketing

  5. Blog and article marketing Coming Soon!

Part VI – Analysis and Ongoing Activities

  1. Setting up campaign tracking

  2. Analyzing your website traffic and campaign results

  3. Implementing your “offsite” SEO efforts

  4. Continuing your article marketing activities


  1. Getting free help from your personal consultants

  2. Contact and Support Information

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